a bespoke consulting firm with an intuitive, holistic approach
Selecting a moniker for your little one is a creative decision with life-long implications, and sometimes parents have trouble picking “the perfect name” for their newborn.
The process of choosing a baby name is about coming into alignment with your child, and selecting a name that reflects the fulness of who this child will be. With a thoughtful, meditative approach, we can bring the joy back to naming!
Our mission is to send each client home with a
happy, healthy, well-named baby.
services
Each parent comes with a unique and specific set of criteria, and with so many factors to consider, What’s in a Baby Name follows a precise approach that will help you discover the perfect name for your newborn. With a little bit of science and a lot of intuition, we create a luxurious and enjoyable experience to help you align with the right name. With a highly personalized and boutique-minded practice, we work tirelessly to ensure your satisfaction.
BESPOKE BABY NAME LISTS
Following a brief consultation and an online questionnaire, you will receive your fully tailored, Instagram-ready baby name list. The questionnaire serves two main roles: 1) it’s a fun way for you to brainstorm about your tastes and preferences, and could potentially spark some inspiration; 2) it’s a great way for me to assess you and your family so that I can suggest names that will speak to the essence and reflect the totality of who this child will be.
NAME AESTHETICS
Just as your home, wardrobe, or wedding style reveals something intimate about you, so too does your taste in names. Through visual boards, descriptive language, and curated categories, I help you uncover the underlying threads that connect your favorite names—not just in sound or meaning, but in feeling. Whether you’re drawn to Old Money, Dark Academia, Coastal Cowboy, 1970s Rock Star, or something entirely your own, identifying your unique name aesthetic can bring clarity, direction, and creativity to the naming process. It’s both an exercise in self-discovery and a tool that allows me to better understand your vision, so that I can offer names that align with your personal style and honor the spirit of your child-to-be.
guidance and counseling
Still having trouble deciding on a name? Sometimes we need to take a more hands-on approach... Maybe you’ve got the name, but your partner needs some reassurance; maybe a family member isn’t keen on the name and you’re questioning whether or not you should still use it; maybe your partner wants to use a name that honors a person you didn’t know very well. Whatever the case is, having a naming expert on call to help you work through these emotional quagmires can be really soothing and clarifying.
Full-Service Baby Naming Concierge
Perhaps you’d like to meet face-to-face, or throw a special baby name reveal party? Maybe you are a blogger or influencer who needs help with Baby Name Branding? Maybe you’d like to have a genealogist compose a list of names from the deep recesses of your family tree, or hire a think tank to discuss your top list of baby names? Whatever your needs are, we have you covered. This is a luxury, all-inclusive package that is limited only by your own imagination.
The packages described above are an outline of the services that we offer. Please note that we will be creating a bespoke package based on your individual needs.
- Prices Upon Request -
inquiries
looking for more ideas and inspiration?
Take the quiz to find out your Name Aesthetic!